课程类别 |
课程编号 |
课程名称 |
学分 |
教学学时 |
第一
学年 |
第二
学年 |
第三
学年 |
|
一 |
二 |
三 |
四 |
五 |
|
公共必修课 |
公共必修课共18学分,占毕业总学分21% |
|
36081014 |
毛泽东思想和中国特色社会主义理论体系概论
A Survey of Mao Tsetung Thoughts and Theory of Socialism with Chinese Characteristics |
3 |
60 |
3 |
|
|
|
|
|
36080002 |
计算机基础与应用
Principles and Applications of Computer |
3 |
60 |
3 |
|
|
|
|
|
36081001 |
大学英语1
College English |
4 |
80 |
4 |
|
|
|
|
|
36081002 |
大学英语2
College English |
4 |
80 |
|
4 |
|
|
|
|
36081003 |
大学英语3
College English |
4 |
80 |
|
|
4 |
|
|
|
专
业
必
修
课 |
专业必修课共50学分,占毕业总学分59% |
|
|
11881001 |
市场调查
Marketing Research |
3 |
60 |
3 |
|
|
|
|
|
11881002 |
传播学
Introduction to Communication Studies |
4 |
80 |
4 |
|
|
|
|
|
11881003 |
广告学概论
Introduction to Advertisement Studies |
4 |
80 |
|
4 |
|
|
|
|
11881004 |
整合营销传播
Integrate Marketing Communication |
4 |
80 |
|
4 |
|
|
|
|
11881005 |
广播电视概论
Introduction to Broadcasting |
4 |
80 |
|
4 |
|
|
|
|
02582017 |
公共关系学
Public Relations |
3 |
60 |
|
3 |
|
|
|
|
11881006 |
广告心理学
Advertising Psychology |
4 |
80 |
|
4 |
|
|
|
|
11881007 |
社会学
Introduction to Sociology |
4 |
80 |
|
|
4 |
|
|
|
11881008 |
广告策划
Advertising Planning |
4 |
80 |
|
|
4 |
|
|
|
11881009 |
广告创意
Advertising Creativity |
4 |
80 |
|
|
|
4 |
|
|
11881010 |
视觉传播
Visual Communication |
4 |
80 |
|
|
|
4 |
|
|
11881011 |
广告与媒介
Advertising and Media |
4 |
80 |
|
|
4 |
|
|
|
11881012 |
广告管理 Advertising Management |
4 |
80 |
|
|
4 |
|
|
|
专业选修课 |
选修课共26学分,至少选修9学分,占总学分11% |
|
11881013 |
新闻理论
Theory of Journalism |
3 |
60 |
|
|
3 |
|
|
|
11881014 |
网络传播
Internet Communication |
3 |
60 |
|
|
3 |
|
|
|
11881015 |
视听语言
Video and Audio Language |
3 |
60 |
|
|
3 |
|
|
|
11881016 |
CI研究
CI Research |
3 |
60 |
|
|
|
3 |
|
|
11881017 |
新闻传播法制与伦理
Law and Ethnics of Journalism and Communication |
3 |
60 |
|
|
|
3 |
|
|
11881018 |
品牌研究
Branding Research |
3 |
60 |
|
|
|
3 |
|
|
36083005 |
音乐赏析
Music appreciation |
1 |
20 |
|
|
|
1 |
|
|
36083006 |
走近医学
Introduction of medicine |
2 |
40 |
|
|
|
2 |
|
|
36080001 |
邓小平理论
Deng Xiaoping Theory |
3 |
60 |
|
|
|
3 |
|
|
36083007 |
教育技术基础
Educational Technology Foundation |
2 |
40 |
|
|
|
2 |
|
|
其他 |
毕业论文为8学分,占毕业总学分的9% |
|
|
36088888 |
毕业论文
Graduate Thesis |
8 |
200 |
|
|
|
|
8 |
|
|
毕业总学分 |
85 |
1740 |
|
|
|
|
|
|